11 Best Bulk Email Software To Send Mass Email in 2020

11 Best Bulk Email Software To Send Mass Email in 2020

Bulk Email Sender Software To Send Mass Email

Top 10 Windows

The Marketing and Advertising industry has come a long way from promoting products by word of mouth to distributing pamphlets and billboards. With the world now closely-knit courtesy digital technology, everything has become fast-paced. A pool of options, impatient customers, and shorter attention span calls for effective strategies to create a long-lasting impact and nurture clients. In the gamut of marketing strategies, email marketing is the most effective so far.

Are you looking for an email blast software to send an informative email to your subscribers? If you are looking for a means to send a mass email or to send a newsletter, this article is for you. There are several services available to send unlimited bulk emails to the customers. We have listed the best of the software to send a mass email. These will make conducting the email marketing campaigns much easier for you.

How can I send bulk emails?

Emails are one of the fastest ways to reach out to your customers, which makes bulk mail software also called Mass Email Software a much-needed tool by most of the marketers. Good software would not only send out bulk emails but also offer a combination of tools to reach out to clientele effectively.  Multiple marketing strategies are used to promote their products or services. You can use bulk email senders to help yourself with sending hundreds of emails at a time. One-click can save your time using these free or paid services. Rather than having to research individually, we have compiled the top 10 best bulk email software to send emails in bulk.

List of 10 Best Bulk Email Software

Here is the curated list of mass emailing software for you to select the one for your use. The bulk email tools are:

1. SendinBlue

sendindblue- bulk email software

This hassle-free bulk email sender software to send bulk emails is an excellent choice for small businesses. It not only allows designers to send out bulk emails but also offers a template to design the same. This instant emailer sends out automated triggered campaigns which push the brand more. It also has the facility to let the user send out bulk SMS. It gives the user a dashboard which has updated information on the number of sent emails, deliverability rate, open rate, and click rate to name a few. This bulk email software is economical and thus easy on the pocket. Sendinblue provides Inbox testing and a free plan too. It is available in 6 languages.

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2. SendBlaster

 SendBlaster to send mass email

SendBlaster has been a popular option for years as the bulk email software. This bulk mail sender software is simple and easy to use. It not only helps send out bulk emails but also set up campaigns. The beauty of this software is that it caters to all the essential tools required by a business. It is ideal for enterprises which mostly use emails to communicate. Some of its features include secure spam check and effortless transfer of contacts from various formats like Excel, Access, Outlook etc. It also offers a set of basic templates. If you are seeking a frill-free software to send out bulk emails, then SendBlaster is the ideal software. It lets the user personalize emails and add features like unsubscribe links. The tracking feature of this bulk email tool helps keep a tab on the number of people who open the email.

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3. MailChimp

MailChimp best email software
Source: betterbuys.com

The list of the best software to send mail in bulk would be incomplete without MailChimp. It has been offering email marketing services since the year 2009. Apart from sending out bulk emails, the software provides tools like A/B testing of campaigns, time-warp function and contact management. A/B testing allows the user to send out different emails to a group split in two. The email which gets a higher open rate is then sent to emails of the group which got a lower open rate. This bulk email program will allow the user to market their brand effectively. Timewarp function allows the user to set a specific time to send out the bulk emails based on the time zone of the contacts.

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4. Thunder Mailer

 Thunder Mailer to bulk email sender

Thunder Mailer is a popular choice amongst bulk email sender software that can send out bulk emails. The free bulk mail sender software is easy to understand and simple to operate. It is the go-to software if you are a beginner even if you don’t have the technical know-how. At the same time, it offers a plethora of tools for advanced users. It offers features like sending out personalized emails (which is the need of the hour in Digital Marketing), analytical functions which sift unwanted emails and categorization of contacts. This software is most suitable for a bulk email blast for all types of businesses.

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5. AWeber

AWeber - a mass email software

The list of the best software to send mail in bulk would be incomplete without Aweber. This reasonably priced software is suitable for if you have an extensive contact list to send emails to. The software lets the user import contacts from various file types such as xls, xlsx, tsv, csv and txt format. The best feature of AWeber is the support that they offer to their clients. While most of the providers in this category offer only email support, they offer phone, email and live chat support. Like the most in this list, AWeber provides many templates to its users to create customized emails. It also has much-needed features like an autoresponder and split testing. The software allows easy and useful segmentation of the client database.

6. Mad Mimi

Mad Mimi- free software send mass email

If you are on a budget or looking for an easy to use the platform to start bulk emailing, Mad Mimi is the perfect software for you. Mad Mimi has its pricing divided into 4 categories, Basic, Pro, Silver and Gold. Each category has many more options based on the number of email addresses that the user wishes to add. Interestingly, higher the package higher is the speed at which emails are sent out. Apart from the usual features, it also allows the user to integrate third-party apps such as Google Analytics, Salesforce, Facebook (signup page), Capsule CRM etc. This feature compensates for the tools that are not incorporated in it.

7. VerticalResponse

VerticalResponse to send email in bulk

If you require to send bulk emails with images, then Vertical Response is the best in this category. The software offers advanced editing tools to create attractive emails to send out to clients. The designer can send pre-designed HTML emails as well as use the tools provided by VerticalResponse. The bulk emailing service allows to send out campaigns as per the location of the customers of an enterprise.

8. GetResponse


GetResponse software is simple to use and can be considered if your emails do not involve many images. It has many templates to offer to its users. There are four plans, Email, Pro, Max and Enterprise. Pro Plan and above offer split testing features as well. Email is the basic plan which allows you to send out bulk emails. Apart from bulk emails, GetResponse has worthy features like an analytics tool, autoresponder, e-newsletter template and split testing. Other features include landing page creator, webinars, CRM and 24*7 customer support.

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9. EmailOctopus

EmailOctopus and email marketing software

EmailOctopus has integrated Amazon SES transactional email service to send out bulk mails. The services are available at very low rates as compared to others in the league. It allows the user to create HTML email templates and sends out customized emails to the client list of the enterprise. The software can be integrated with WordPress sites. It offers 4 plans, Shrimp, Tuna, Shark and Whale. A cost-effective software, with Email Octopus you can send emails to 250k email ids.

10. Digitaleo


Digitaleo is one of the most exceptional bulk email sender software with a customer loyalty program. It uses the real-time evaluation of the service, thus charging for only the work done. This software does not require any installations making it easier to use. It incorporates email marketing and text messaging. Use it to send bulk emails with over 500 modules available to select from. Customize the emails and make it responsive to keep the communication open if required as per your need. It keeps on evolving by adding the improvements in its services which benefits the customer also providing the automatic backup which supports the customer to check whenever they want to access it.

11. Benchmark Email

Benchmark Email

Last but not least, in this top list is Benchmark email, which offers comprehensive email marketing services to its users. This bulk email sender has both paid and free plans. The software lets you send emails to up to 7,140,000 subscribers, depending upon the plan. It also has an open plan which would allow the user to send out 14000 emails to 2000 subscribers. However, in the free plan, each mail would have the Benchmark Email logo at the bottom of every mail. For those who do not have an issue with it, can avail this service for free. A web-based service, it is a good investment for small to medium businesses.

We hope we could help you narrow down the best email sending software to send mail in bulk according to your business requirement. By availing one of these services, we wish you can build a large client base and increase brand awareness.

Frequently Asked Questions:

1. What is a bulk email sender?

The bulk email services or a bulk email software which is used to send the emails in large quantities. It is often helpful to businesses for promotions and sending other informative emails to the customers.

2. Which is the best mass mailing software?

When it comes to selecting the best mass mailing software, it has to be value for money. SendInBlue is the best bulk email software as it has numerous wonderful features. It indulges in email campaigning, Facebook ads, SMS messages, chat, CRM, transactional emails and much more. The user satisfaction with the services it provides at a low cost as compared to others which makes it the best.

3. How to improve email deliverability?

The critical thing to notice while choosing a bulk email software is that does it provide a good domain reputation. As this plays a massive role in improving the email delivery system. Otherwise, the email fails to get into the Inbox due to the ISP rejections.

4. What is the estimated pricing of bulk emailing?

The email services charge monthly, and they can cost you around $300 to $400 on an average. Additional costs can spike this price as per your quantity of the email sent per month. Bulk email software like SendInBlue also provides you with free trials which can help you analyze your comfort with them in that period.

5. Can I send bulk email with Gmail?

No, you can not send bulk emails using Gmail as it will detect this activity and might block your email ID. Its regular limit to send emails per day is 500 for regular accounts and 2000 for GSuite accounts. Therefore you must use the bulk email services for this work and avoid using Gmail.

What Do You Think?


  • Ratchanok
    I have used a number of email marketing software over the years. Out of those that I have tried, in the end, I stick with SendBlaster and ThunderMailer. These two are the most reliable and don’t cost as much as the rest.

    2 years ago Reply
  • Brian Nagele
    You should seriously blog daily. This is awesome. I love reading this kind of content.

    7 months ago Reply
  • Mridula Nimawat
    Thank you for the appreciation. Switch on the notifications to get regular updates on the posts.

    7 months ago Reply

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