NEWSLETTER: BIG TWO ON LABOR DAY

NEWSLETTER: BIG TWO ON LABOR DAY

QUOTE OF THE DAY

As we celebrate Labor Day, we honor the men and women who fought tirelessly for workers’ rights, which are so critical to our strong and successful labor force. – Elizabeth Esty

TWITTER ENTERS IN TO THE STREAMING GAME


THE STORY

Microblogging site joins hands with Bloomberg for streaming news.

WHAT PURPOSE WILL THAT SERVE?

It’s simple math folks. Twitter is a social networking site. But it doesn’t have the kind of dynamic and growing user base that Facebook, Instagram or even Snapchat has. In fact, Twitter’s user base has kind of slowed down over the last few quarters. The company believes teaming up with the news giant is going to bring in the users and of course the moolah.

SO WHAT EXACTLY IS THE CATCH HERE?

On April 30, WSJ reported that Twitter will make the announcement for the possible alliance on Monday. The model is simple enough. Twitter is partnering with Bloomberg for a round-the-clock news streaming channel, 7 days a week. The channel is yet to be named but is expected to begin operations this fall. The content of the channel will consist of re-broadcasts of Bloomberg news as well as curated content video posts and Twitter and live streaming from Bloomberg’s various global outposts.

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BUT TWITTER HAS ALREADY BEEN CASTING LIVE CONTENT, RIGHT?

Yeah, for specific events. This will be the first of its kind continuous video streaming on the hosted platform. Among the most notable events Twitter has streamed, are the rather amusing Presidential debates last year and Thursday night games of the National Football league last season. Amazon acquired the rights for the latter since. In an internal memo last October, Twitter CEO Jack Dorsey defined one of the company’s missions as being the “people’s news network.” We sincerely hope, the streaming news service delivers on its promises.

OK WELL, IS THIS GOING TO MAKE ANY DIFFERENCE?

The announcement comes in the wake of Twitter announcing a drop in revenues for the first time since going public. Unlike Facebook, which earns its revenues from ads, Twitter has failed to turn itself into a successful business-model despite a considerable user-base. Besides, most of its revenue have been coming from its video content over the last few months. So, the partnership with Bloomberg could bring in the much needed user engagement and ad revenues (the platform will be ad-supported)

WHAT ABOUT THE COMPETITION FROM ALREADY ESTABLISHED PLATFORMS?

Google’s Youtube is the market leader as far as streaming goes. Facebook and Snapchat’s video services have caught on too. But Twitter is banking on not just streaming but live news streaming too. The model will presumably be high on information and little less on entertainment. What sets Twitter apart is its large share of corporate user base. Yes, Twitter’s stress on brevity works in its favor. It’s a preferred networking platform for C-level employees. Live news steaming could be the break Twitter’s been looking for.

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APPLE EXTENDS WARRANTY ON FIRST GEN WATCHES.


THE STORY

Tech giant gives surprise extended battery warranty on its First Gen Watches.

AND WHY DO I NEED TO KNOW THAT?

Because the highly anticipated wearable turned out to be a bit of let down with its faulty batteries. A lot of customers experienced ‘expanded’ or ‘swollen’ batteries. And now the said customers can breathe easy because they have extended warranty of 2 years over and above the stipulated year-long warranty.

SO, IF I HAVE ONE, CAN GET IT CHECKED WITHOUT COUGHING UP MORE MONEY?

Well, yes. If your watch falls under the ‘eligible devices’ category. You can get in touch with an Authorized Service Provider for any battery-related concerns without having to worry about extra costs or replacement charges.

IS THE NEXT SERIES GOING TO BE ANY BETTER?

At least, an inflated battery is not going to push the screen out of its case! We empathize, if you have had to go through that. The iWatch still remains the sleekest of wearables when you consider its Android counterparts. But we sure could do with better battery capacity. But hey, take heart! It’s not as bad as iPhone 7s shutting down! Right?

Also, spare a thought for the workers at the manufacturing units. It’s Labor Day after all.

Gargi Sengupta

Gargi is working with Systweak Software as Content Editor and Strategist. She believes Technology laced with Pop Culture, makes for an interesting combination. Beyond her work space, she fancies herself as a left-brained, right leaning conscientious individual with a weakness for good food, films, and fiction.

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