QUOTE OF THE DAY
“If a series of genetic mistakes and science gone haywire can be called “invention”, then yes, I invented Precrime.” – Dr. Iris Henimen (Minority Report)
UBER SLYLY USES AI TO DETERMINE TAXI FARES
Instead of estimating fare rates based on time and distance travelled, UBER admits using AI algorithms to determine personal prices.
WHAT DID THEY EXACTLY DO?
Uber recently disclosed that they have integrated a new system in their cab booking facility that works on an ‘upfront pricing’ model vs. distance and mileage. The system is currently operational in 14 cities where it will be tested before adoption across the globe. The news was made official by UBER’s product head Mr. Daniel Graf, who said, “AI system was first introduced last year as an experiment to stay ahead of the game due to competition not only by traditional taxi firms but also rival companies such as Lyft.”
The new system will also allow passengers to know their taxi fare beforehand, creating more transparency between drivers and riders. This was explained by Mr. Graf as an attempt to create more sustainable business, as riders would know how much profit the company earns on each booking.
WHAT THEY DIDN’T TELL ANYONE?
Sadly, the new AI based system determines the price not only based on customer’s payment history, but also based on their wealth class. It means that fares are likely to be exorbitant if the customer books a cab to or from an affluent or posh location. Moreover, this would also lead to riders only booking cabs from low-wealth neighbourhoods, which could also affect the driver’s income. Moreover, this would also mean that a customer could also be individually targeted by AI to always be charged higher. This could certainly create more problems than there already is for UBER, as they have an ongoing lawsuit with Google related to their driverless car project.
WHAT MAKES IT BAD?
While UBER officials have labeled this as an experimental system, it certainly has more flaws and unanswered questions that could really affect customer relations. Also, there is certainly no guarantee that the AI algorithms will not charge higher prices from wealthy individuals, every time they book a cab. Moreover, with a shady track record of using customer data like UBER it is highly likely that this will only become an instrument to hike their charges and discriminate customers.
IPHONE 8’S 3D TOUCH INTEGRATION MIGHT MAKE IT MORE EXPENSIVE THAN EVER
Apple’s attempt to implement 3D touch in iPhones could increase it’s price two-folds, making it the most expensive Smartphone till date.
WHY THIS HAPPENED?
Although there is no definitive proof of the news, rumor has it that Apple is being charged as high as $22 per device, for 3D touch technology. This could have a definitive effect on the expected price of iPhone 8 when the device is launched this year. This is far higher in contrast to the humble $9 per handset for iPhone 7 by the same supplier. According to speculations ,the striking price difference could be due to a different manufacturing process involved in 3D touch enabled OLED screens.
WHAT OTHER CHANGES CAN WE EXPECT?
Apart from the abovementioned change, iPhone 8 is said to be a major overhaul of the product and will appear quite different than older models. Although there are also changes for iPhone 7 with new 7s and 7s plus on the table, those won’t be as drastic as the upcoming model.
There’s also news about the ‘Home’ button making a permanent exit, but nothing has been officially confirmed yet by Apple Inc. AR capabilities and wireless charging are also some highly demanded features that could definitely surface on the new phone. Sadly the much demanded 3.5 mm jack will stay absent on iPhone 8 as well.