Newsletter: New Instagram Feature & More Bamboozles from Apple

QUOTE OF THE DAY

“I’d rather Apple cannibalize Apple than somebody else cannibalize Apple.” ~ Tim Cook

INSTAGRAM FACE FILTERS GO LIVE, LITERALLY

THE STORY

This new update would differentiate Instagram’s face filters from Snapchat

WHAT IS IT ALL ABOUT?

However annoying as they might seem to several of us, Snapchat’s face filters was a major phenomenon among selfie fanatics. It’s popularity soon forced other social media platforms to introduce their own ‘Face Filters’. Instagram however, certainly wants to differentiate itself from the rest by taking selfie filters to the next level.

In the recent turn of events, Instagram announced they will update their live video feature with Face Filters. While Instagram already had Face Filters for photos since May 2017, video integration of this feature will definitely earn them some brownie points.

HOW DOES IT WORK?

According to Instagram, Face Filters can be accessed via a face icon that would be in the bottom right of your screen. Simply click on it to access an interesting selection of filters such as Sunglasses, Rainbow, Cloud and moustache etc.

The sunglasses filter in particular has been designed specially for live video. Selecting it will also allow users to choose what scenery is reflected in the sunglasses to add more flair to your live feed. These filters are compatible with both front and rear cameras and live feeds with filters can be directly shared with friends or discarded.

BUT IS REALLY ALL THAT NEW?

Well not really, as Facebook Messenger already has this in video call feature. Nevertheless, Instagram’s still trying to keep things fresh by putting this in live videos. But how many times does a user go live on Instagram? A question only time could answer, or not.
APPLE DISAPPOINTS FANS YET AGAIN

THE STORY

APPLE TV 4K doesn’t allow users to download 4K content, could indicate possible licensing issues.

WAIT, BUT DIDN’T THEY SAY IT’S 4K?

With their recent launches and the newly introduced iOS 11, Apple also uploaded tons of 4K videos on iTunes store along with the new Apple TV. However, they didn’t make one thing clear at launch, that 4K content is for ‘Streaming-Only’. According to their recently published support document for Apple TV owners, “You can download a local copy of an HD movie, and you might be able to download HDR and Dolby Vision versions, but you can’t download a 4K version.”

This certainly sounds like a bummer for Apple TV owners who were hoping they could now finally download 4k videos and watch it during their free time.

OH NO, WHY?

Although the reason for this shenanigans wasn’t made clear by Apple officials, experts have listed the possibility of licensing issues for 4K content. As Apple is providing rich 4K content at the same price as HD videos, movie studios might have some disagreements. Moreover, since 4K videos are also considerably larger than HD videos and could cause problems with storage.

ANYMORE BAD NEWS TO COME?

Things aren’t going really great for Apple this year, despite their highly awaited ‘Smartphone of the Future’ making appearance. Reviewers are already upset about bugs with Apple Watch 3 and iOS 11 and the shoddy response to iPhone 8 that seems incredibly overshadowed by iPhone X.

But just when people thought they could actually enjoy new Apple TV 4K, they were delivered the abovementioend news. To make matters worse, Youtube 4K videos are also not supported by the ‘new’ Apple TV ‘4K’, which could turn to become a major buzzkill for new buyers.

Akshay Peter

Akshay Luke Peters is a writer and blogger for Systweak Software. He likes to write about off-beat topics and technological awareness. He is also part musician who likes to explore the future of technology in entertainment and popular media.

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