Newsletter: YouTube Innovates Ads & Nintendo Celebrates 128 Years of Gaming Madness

QUOTE OF THE DAY

“All of the biggest technological inventions created by man – the airplane, the automobile, the computer – says little about his intelligence, but speaks volumes about his laziness.” ~ Mark Kennedy

YOUTUBE LAUNCHES A NEW SET OF ADVERTISING TOOLS

THE STORY

A new advertising technology by YouTube can split up about thousands of different video ads at once, as it is adding a few changes to its Custom Affinity Audiences tool.

WHAT IS THIS NEW TOOL ALL ABOUT?

This new advertising tool launched by YouTube, called as “Director Mix” will make lives of many marketer easier by churning out thousands of video ads. It is a fine tailor made tool specifically designed to have a much bigger impact on consumers. Director Mix is worked to give an advertiser a chance to transfer various promotion building pieces, as various cuts of business video film, voiceovers, and duplicate varieties. The tool will automatically create tons of new ads and promotional pieces, said Tara Walpert Levy, VP of organization and media arrangements at Google.

WILL THE ADS BE TARGETED ACCORDING TO USER PROFILE?

Yes, as the ads will be targeted it will help brands to help brands to find an easier way to make more personalized ads that connect better with people’s attention. The brands will have the capacity to utilize information from different parts of the web where Google touches for this advertisement targeting option. Suppose you downloaded a fitness app from Play store, and searched for nearby fitness centers in the area you will now view relevant ads on YouTube like for gym or sports equipment etc.

WHAT ALL DATA IS INCLUDED IN THE TARGETED PARAMETER?

In addition to search, these targeted parameters will incorporate various applications that a consumer has downloaded or places that they’ve been. It also includes new video sequencing tool that allow advertisers to stitch together different lengths of video in AdWords Labs and optimize their ad buys. 


ICONIC NINTENDO CORP TURNS 128 YEARS OLD

THE STORY

Nintendo, the world famous video game company is celebrating 128 years of its success.

WHEN DID IT BECOME THE MAJOR FORCE IN GAMING INDUSTRY?

Despite the company’s recent history in video games, things were way different back then. Initially launched in 1889 by Fusajiro Yamauchi the company’s first gaming marvel was Hanafuda gaming cards. Since then they have never looked back and created one of the biggest gaming marvels of the history including Super Mario Bros. In 1970’s they finally decided to stick their focus on video games in order to cement their legacy in the gaming industry. During this era other competitors like Sega, Atari kept on jumping in the fray but none of them could keep up with Nintendo.

WAS RELEASING GAMEBOY IN 1989 THEIR TURNING POINT?

Yes, Game Boy was one of the major hits of gaming industry. Gameboy, a hand held video game which made us addicted to Tetris and Super Mario Land, gained too much attention among audience. This 16 bit realm of gaming industry thrived with games like Super Mario World and F-Zero.

HOW DID SONY PLAYSTATION BECOME NINTENDO’S BIGGEST COMPETITION?

While the N64 was doing great, Nintendo didn’t understand exactly what sort of contender it was making. In 1995, Sony made the PlayStation framework from the remainders of the crossed out venture, and soon turned into a noteworthy competitor to Nintendo.

CAN WE EXPECT ANY GOOD NEWS ANY TIME SOON?

Looks like Nintendo is planning to launch something big this season. The company has third party help support again, and it’s probably going to keep developing with the achievement of the Switch. 2018 additionally seems to be enormous with recreations like Kirby, Yoshi, and Pokemon rarin. Seems like Nintendo is back, just like it started 128 years ago.

Rimzhim Sharma

Rimzhim Sharma

Rimzhim Sharma is a blogger at Systweak Software. An engineer by qualification, she discovered her penchant for writing all things tech and cool, quite by chance. She writes about newest technology trends and gadgets. When not writing, Rimzhim is likely to be found reading, traveling, or simply digging into her favorite foods.

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