QUOTE OF THE DAY
“What can defeat greed, technological superiority, and legal lawlessness… is discipline, consciousness, and unity” ~ Tori Cade Bambara
IS FACEBOOK PREPARING TO COMPETE WITH iTUNES?
Facebook and Universal Music Group announced a global, multi-year agreement.
WHAT IS THE AGREEMENT?
Facebook and Universal Music Group announced a multi-year agreement today, which made UMG the first big music company to license its recorded music and publishing catalogs for video and other social experiences across Facebook, Oculus, and Instagram.
According to the Press Release, the collaboration will enable users to share and upload videos with licensed music in it. This will give a personal touch to their music experiences on Facebook, Oculus, and Instagram.
According to the companies to the agreement “is intended to serve as a foundation for a strategic partnership roadmap that will deliver new music-based experiences online.”
In future, the companies will work on bringing new music-related products to the social media platform with the vision of developing the next generation of music products to grab the attention of social end-users.
The number of social media users posting music or videos in their posts has increased in near times, so has the number of infringing content on it. Every now and then Facebook has to ask users to take them down. To resolve this issue, Facebook has in talking to music right holders for months now. Finally one of the biggest music companies, Universal Music Group came through.
Though, the terms and policies around the agreement have not been disclosed so far. UMG has signed a global partnership with YouTube as well just two days back.
WHAT GIANTS HAS TO SAY ABOUT THE AGREEMENT?
Tamara Hrivnak, Head of Music Business Development and Partnerships at Facebook said, “There is a magnetic relationship between music and community building. We are excited to bring that to life on Facebook, Instagram, Oculus and Messenger in partnership with UMG. Music lovers, artists and writers will all be right at home as we open up creativity, connection, and innovation through music and video.”
President of Digital Strategy, Universal Music Group, said, “Together, Facebook and UMG are creating a dynamic new model for collaboration between music companies and social platforms to advance the interests of recording artists and songwriters while enhancing the social experience of music for their fans. This partnership is an important first step demonstrating that innovation and fair compensation for music creators are mutually reinforcing – they thrive together. We look forward to Facebook becoming a significant contributor to a healthy ecosystem for music that will benefit artists, fans and all those who invest in bringing great music to the world.”
WHAT DOES LUCIAN GRAINGE ‘S INTERNAL MEMO SAY?
In an internal memo, UMG chairman and CEO Lucian Grainge wrote
I’m proud to announce this morning the first partnership between a major music company and Facebook, the largest social media company in the world. We’ve entered into a global multi-year agreement which licenses UMG’s recorded music and music publishing catalogs for use in video content created by users across Facebook, Instagram, and Oculus. As our new relationship with Facebook demonstrates: by continually re-evaluating how to bring our artists’ music and videos to global audiences, by developing new and increasingly progressive business models and by spurring competition among both established tech players and startups alike, UMG has been and will continue to be the most significant catalyst for our industry’s growth.
As with our deal with Spotify earlier this year and our license renewal with YouTube, our deal with Facebook leverages the experience we’ve gained and the wealth of data we’ve amassed to win both greater flexibility as to how our music is offered to the public as well as fairer compensation for our artists—as we continually refine the balance between direct promotion and monetization.
Of course, in an environment this dynamic, our work is never done. Nor would we want it to be. Innovation and imagination are critical — in both music and the music business. As technology keeps evolving, we’ll keep fighting for our artists to ensure that their music earns for them what it so richly deserves.”
This all seems to be promising, let’s see what future holds!
IS THE ALMIGHTY IPHONE’S LIFESPAN JUST ONE YEAR?
Apple purposely slows down the iPhones as they age.
WHAT IS THE STRATEGY FOR SLOWING DOWN IPHONES?
This has been an unacknowledged fact that iPhones get slower as they get older. Well, the thought has been slammed many times with the excuses like OS updates, demanding apps and more. Apparently, this happens as the battery ages. As the new evidence by Geekbench developer John Poole came into light, it is confirmed that Apple intentionally slows down iPhones.
The biggest thing is, Apple acknowledged the fact as well. Moreover, Apple has a damn good reason to do it. As Lithium-ion batteries’ condition deteriorates with time, it stores less and less charge every day. We use our iPhones 24*7, so the battery ages sooner than later. So, Apple limits the speed on old devices so that they don’t beat a dead horse. Due to which, your older iPhone’s life is revived and it becomes more usable. It seems to help with the random shutdowns and help battery life in some way.
ISN’T IT UNFAIR?
iPhone comes with the premium range of smartphones. Buying a phone like this means giving away $700 to $1000 or more. Don’t you think it is unfair to not be able to use the phone with the same throttle just after a year? Well, slowing the phone can’t possibly be the only way to work on aging issues. Why don’t Apple works on making the iPhone’s battery better in the first place so iPhones’ battery doesn’t deplete the way they do now! Apple can also encourage users to use low power mode.
One of the best solutions could be giving an option to replace iPhone’s battery in an easier and cheaper manner. So, whenever your iPhone’s battery is deteriorated to an extent that it can’t be used, all you need to do is replace the battery and your iPhone is good as new. Voila!
Apple does provide you with an option to replace the battery of your iPhone for $79 but you need to take your iPhone to Apple store for the same and it will take a couple days to get fixed as well.
IS THERE A HIDDEN STRATEGY TO ENCOURAGE YOU TO BUY A NEW ONE?
Earlier, whenever a user buys a new phone, he/she keeps it for a year or maybe two years, after that, they buy a new one. As the older one would give user hard time and it seems to be the usual behavior of a phone after one or two years. Nobody knew that problem with the phone was just the bad battery which could be fixed at $79.
Apple informed that it has been slowing down the iPhones since last year for the iPhone 6, 6S, and SE and now for iPhone 7 this year. However, if Apple hasn’t really done this before iPhone 6 then that means the slowdown is natural.
Apple also informed that it limit the processor so that it doesn’t hit explicitly the high peaks. This doesn’t seem to be the issue with only Apple. It is believed that other companies are also doing it as it is not the iPhone with which you face processor and battery issues.
With all these things, it can also be assumed that every time when new iPhone is launched, Apple deliberately slows down your phone. This seems to be a silent encouragement to buy a new one. This is not fair as it is pushing us to believe that Apple is making products in a way that it could fail in a year and then allure people to buy the new one. The end result is user will be stuck in the vicious circle and Apple would be benefited in sales
IS THIS THE RIGHT THING TO DO?
Apple explained, “Our goal is to deliver the best experience for customers, which includes overall performance and prolonging the life of their devices.”
Well, the problem is real and unavoidable as phone batteries wear out after a point of time. So, if we think from this perspective, Apple is probably doing right by limiting the processor as it will make your phone usable. However, as we have discussed there can be other ways to mitigate the issue.