QUOTE OF THE DAY:
“Technology is a compulsive and addictive way to live. Verbal communication cannot be lost because of a lack of skill. The ability to listen and learn is key to mastering the art of communication. If you don’t use your verbal skills and networking, it will disappear rapidly. Use technology wisely. ” ~ Rick Pitino
GOOGLE HOME WILL NOW LET YOU PLAY MUSIC VIA BLUETOOTH SPEAKERS
WHAT IS THE CHANGE?
Google Home will not need Chromecast streamer now to play your favorite tunes on Bluetooth speakers. Starting Wednesday, Google Home will be able to pair with your Bluetooth speaker with Google Home app. You can make that preferred speaker as your default speaker so when you command your Google Home to play your playlist, it will do so via your Bluetooth speaker. It also lets you group your Bluetooth speaker with the others which you have synchronized with Google Home for concurrent playback.
All these things could be done by Google Home earlier as well. However, it needed a separate Chromecast Audio streamer which was required to be plugged into one of the synced speakers you wanted to manage and control. Removing this obstacle has now made Google Home easily accessible by your full home audio setup.
The update will not change the regular functioning of Google Home and it will still need you to give commands to get response accordingly.
WHAT GOOGLE HAS TO SAY?
Google said in a statement, “We brought this feature to life after hearing how much you wanted to ramp up the sound with your Google Home Mini. Now any of your Google Home devices can connect to other Bluetooth speakers so you can control your entertainment experience simply using the sound of your voice.”
Moreover, Google Home connects with your existing Bluetooth speakers to provide multi-room audio.
HOW CAN YOU PAIR?
To pair your Bluetooth speakers with Google Home navigate to the device settings section of the Home app and make it the default speaker. However, this will not make Google Assistant smarter. According to Google, “You’ll still need to talk to your Google Home device — not the connected Bluetooth speakers — for queries like asking questions, getting weather updates, and using smart home commands.”
FACEBOOK WILL NOT TAKE THIRD PARTY DATA FOR AD TARGETING
WHAT IS THE REASON BEHIND THE MOVE?
Recent revelations have opened up a can of worms for Facebook. After a long silence and facing a lot of hatred, Facebook is now ready to take a stand and amend its past mistakes. Facebook has decided to forgo one major data source with which the company helps advertisers to target suitable users on the social media platform. According to the latest announcement by the social media giant, it will shut down its feature Partner Categories. The feature was launched in 2013 and it was formed when Facebook and major data brokers partnered up. With third-party data, Facebook fragments its user base to suit advertisers needs. The change is said to be permanent.
Facebook has a huge collection of data. The company amalgamates various information which includes the information accumulated from the users on the basis of their Facebook activities, information from advertisers along with the data acquired from third-party providers.
Facebook is ok with the first two medium of acquiring the data but it seems that it is now less interested in third-party data. In the event of the recent debacles and decreased interest, the shutdown is a smart move.
WHAT WOULD BE THE IMPACT?
Facebook Product Marketing Director Graham Mudd elaborated on the decision in a statement, “We want to let advertisers know that we will be shutting down Partner Categories. This product enables third party data providers to offer their targeting directly on Facebook. While this is a common industry practice, we believe this step, winding down over the next six months, will help improve people’s privacy on Facebook.”
However, Facebook will continue working with Experian and Acxiom for measuring ad performance and providing metrics. There can be plans for making data sharing secure to provide assurance to the users in future.
Shutting down the feature Partner Categories is a need of the hour. This might help Facebook gain a little bit of trust and it might hike the shares of the company.
Facebook or any other social media platform needs to understand the importance of data privacy and should be more careful about what they share as millions of people rely on them.