NEWSLETTER: Big Data & AI Come Together with Instagram & AI Powered Netflix

NEWSLETTER: Big Data & AI Come Together with Instagram & AI Powered Netflix

QUOTE OF THE DAY

“By far the greatest danger of Artificial Intelligence is that people conclude too early that they understand it.” ? ~ Eliezer Yudkowsky

INCREDIBLE WAYS HOW INSTAGRAM USES BIG DATA & ARTIFICIAL INTELLIGENCE

THE STORY

Beyond Hashtags, Instagram’s current challenge is to tackle Big Data & AI in order to give enhanced user experience, better target marketing and filtered messages.

HOW DOES INSTAGRAM TRACK EMPATHY?

In order to ensure that users find value in this platform, it’s quintessential for Instagram to show the audience what they like and what is relevant to them. And this is when BIG DATA & AI makes an entry. As the amount of content is growing day by day, it becomes very difficult for users to find relevant information. Through hashtags and behavior pattern of users Big Data retrieves information through these tags, and accordingly relevant suggestions and information is displayed to them. So, there’s no magic that how Instagram is displaying those things which are only in your mind, but they have Big Data and Artificial Intelligence behind.

HOW THESE TECHNOLOGIES WILL ENHANCE USER EXPERIENCE?

When Instagram improved its feed from reverse-chronological order to display posts that they believe users would like and share. Machine-learning algorithms stand up and through AI predictions and search patterns of users it sorts the data and provides only the stuff that is most valued. Data should be relevant for users to create a personalized feed, and delivering limited content to users.

HOW INSTAGRAM FILTERS SPAM THROUGH ARTIFICIAL INTELLIGENCE?

According to a survey conducted by Ditch the Label, 42% of more than 10,000 UK youth between ages 12 and 25 reported Instagram was the platform where they were most bullied. Based on the success of AI algorithm DeepText, which is able to understand the context of a message, similar to humans and has been tested by Facebook to identify spam and remove it.

Instagram officials also began to see it as a solution to identify and eliminate comments that violate Instagram’s Community Guidelines. This platform uses Artificial Intelligence to fight spam messages/comments and can filter fake and unwanted messages even when written in different languages including English, Chinese, Russian, Arabic and more.


CUTTING EDGE AI TECHNOLOGY MAKES NETFLIX STREAMING EVEN BETTER

THE STORY

Netflix’s leading-edge streaming tech makes your entertainment game ‘ON POINT’.

HOW AI WILL MITIGATE STREAMING ISSUES?

Netflix being the world’s leading internet entertainment service with around 117 million members in over 190 countries faces streaming issues due to low bandwidth or data caps imposed by mobile internet providers. With the help of Artificial Intelligence, Netflix made their programs unstoppable, regardless of your bandwidth and data caps.

Machine Learning Algorithm and Digital Image Processing allow better streaming where each frame gets compressed depending on your bandwidth allowance. Netflix said that, “Its subscribers watched a record-breaking 350 million hours of TV shows and movies on Jan. 7, 2018. Customers, on average, stream 140 million hours of programming daily, and accessed the platform using 450 million unique devices in February”. Using an AI tool developed by its engineers called Dynamic Optimizer, works to provide the best possible image while using the minimum amount of bandwidth.

TO WHAT EXTENT DYNAMIC OPTIMIZER IS EFFICIENT?

After implementation of leading-edge streaming technology by AI, a 4-gigabyte data plan will allow you to watch about 26 hours of shows/programs per month.  This actually provides a great benefit to subscribers who live in an area with low bandwidth who are often plagued by buffering in videos. As the streaming rate gets adjusted according to the bandwidth so you’re not sacrificing image quality after compression even when watching on a 4K HDTV. Kudos to Artificial Intelligence for empowering unstoppable streaming!

Mansi Vijay is a content writer with Systweak Software. Being a Mass Communication graduate, her knowledge is not restricted to only Content Writing. She loves to experiment with Software and holds interest in Graphic Designing as well. She enjoys little things in life & in her free time, loves to swing on the beats of music!

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