QUOTE OF THE DAY:
“The overall point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it’s like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment.” ~ Steve Jobs
NOW SCHOOLS CAN GET APPLE IPAD WITH PENCIL SUPPORT FOR $299
Apple launched a new iPad with pencil support at its education event in Chicago.
WHAT IS NEW IN IPAD?
Apple is launching 9.7inch iPad with Apple Pencil Support. The new iPad will be available in Apple stores in space gray, silver, and a new gold finish. The new tablet will include HD FaceTime camera, Touch ID, Apple A10 Fusion chip, LTE option, 10 hours of battery life, and 8-megapixel rear camera.
Apple is providing the newly launched iPad for $299 and for other customers, it is available for $329. Apple Pencil is offered at a price of $89 for schools and for others its available for $99.
The tech giant has decided to make the new iPad reasonably priced for students and teachers.
However, if you decide to get yourself an iPad along with an Apple Pencil and Keyboard, it will cost you around $450, this is going to cost you a lot more than Chromebook. With Google launching Chromebook at cheaper prices and more features, Apple might lower the price a little more, given the market conditions in the coming days.
New iPad with its awestruck features seems to be a promising product for Apple’s squad and could successfully stand against Google’s Chromebook if the price factor is ignored.
WHY HAS APPLE DECIDED TO FOCUS ON SCHOOLS?
The competition among Google, Microsoft, and Apple is fierce. Each year, the companies launch their tablets, laptops with new features and better design. However, given the market and options available, each of them has to work on improving, manufacturing something magnificent and cost-effective.
This was not the scenario five years ago, Apple enjoyed supremacy and shipped half of all mobile devices to schools in 2013. However ever since Google and Microsoft have entered the game, Apple is now far behind in the race. Google has a significant amount of share of shipments with 60% of US schools.
With new iPad and the discounted price of the product for schools, Apple has tried to get the focus and dominance back.
Moreover, Apple’s Vice President of Product Marketing, Greg Joswiak, has also disclosed that they have added 200,000 apps for education. Apple is strategizing to get profit by providing support for Apple Pencil, which earlier only worked with iPad Pro model.
WHAT IS NEW FOR EDUCATION?
Apple exhibited Smart Annotation feature which will make marking up reports directly in Pages easier for teachers. Furthermore, the company has promised to bring out new versions of its iWork apps such as Keynote, Numbers, and Page.
Looks like, preparing notes before taking a class is going to be easy for teachers as they will be able to use Mac to make digital books. Apple will soon offer a books creator into the Pages App. Along with this, Apple is launching Schoolwork, a way for teachers to allot work to students. Schoolwork is introduced to give competition to Google’s Classroom software.
The complexities and restrictions of an iPad were few of the reasons why Chromebook was preferred in the first place. Well, all of these features, if work out as Apple has promised, could help them comeback in the game with a bang.
GOOGLE ACQUIRES TENOR, A GIF TOOL LOVED BY ADVERTISERS
Google buys a GIF tool Tenor for Android, iOS, and desktop.
WHAT’S ALL THE BUZZ ABOUT?
Tenor is a San Francisco-based company and is a GIF focused platform which was found in 2014. It is a keyboard app available for Android and iOS, and also offers a web-based GIF search engine.
The deal between Google and Tenor is done but the terms of the deal have not yet been disclosed. According to Google, the acquisition will not affect the functioning of Tenor and it will act as a separate brand. Google Images Director of Engineering Cathy Edwards said, “We’re looking forward to investing in their technology and relationships with content and API partners.”
Tenor founder and CEO David McIntosh will continue to lead Tenor along with his co-founders Erick Hachenburg and Frank Nawabi.
Tenor is already partnered up with Apple’s iMessage, WhatsApp, Facebook, Twitter, and Google itself via Gboard. It will be fascinating to know if Google competitors Facebook or Apple will continue to get support for Tenor in future.
WHAT’S THE PLAN?
Tenor states that it has 12 billion monthly searches every month by 300 million users, this seems to be one of the reasons Google took interest in it. By acquiring Tenor, Google might be trying to increase the traffic and get monetary benefits.
In April 2017, Tenor took a preliminary move by launching real-time analytics to monetize its service. Furthermore, it took another step by launching sponsored GIFs from brands like Dunkin’ Donuts. The most recent announcement about a new software development kit (SDK) made by Tenor suggested that it was embracing AR. The software enables Unity and Apple’s ARKit developers to assimilate GIFs into AR applications.
Something that’s hot and can help earn money, Google definitely wants its hands on it. It wants to incorporate Tenor’s GIF search smarts into Google Images and plans to use them on other products such as Gboard as well.
Google Images Director of Engineering Cathy Edwards said, “When we started Google Images, we focused on making it easy to find photos and images from across the web. But as the web evolved and mobile devices changed the way people search, the way people use Google Images has changed too. Most people now use Google Images to find more information about a topic, and to help them communicate and express themselves — case in point, we see millions of searches for GIFs every day.”