NEWSLETTER: ATTENTION YAHOO USERS!! & NINTENDO WORKING ON MULTI-SCREEN SWITCH

NEWSLETTER: ATTENTION YAHOO USERS!! & NINTENDO WORKING ON MULTI-SCREEN SWITCH

QUOTE OF THE DAY

“Even when you take a holiday from technology, technology doesn’t take a break from you.” ~ Douglas Coupland

USERS OF YAHOO AND AOL AT THE RISK OF DATA BREACH

THE STORY

Oath, the umbrella company of Yahoo and AOL and a subsidiary of Verizon has recently tweaked its privacy policy to serve up targeted ads. According to new changes, Oath can now scan all your emails and use those information for targeted advertising.

HOW THE COMPANY “OATH” IS JUSTIFYING ITS RECENT POLICY CHANGES?

“The launch of a unified Oath privacy policy and terms of service is a key stepping stone toward creating what’s next for our consumers while empowering them with transparency and controls over how and when their data is used,” the company confirmed to CNET.

As per the updated policy, Oath is planning to collect and analyze all email communication of Yahoo and AOL and make use of this content to deliver personalized services and produce relevant offers for its users. Also, the company insisted that the process of collecting data is beneficial for both company and users in terms of advertising and other services.

Oath has further given insights about how far they can probe into users account and use their communication details. They have mentioned that for content analysis, they can access into instant messages, attachments, posts photos and other email communication features. Further, the umbrella company has informed that they can collect Exchangeable Image File Format (EXIF) data from images uploaded by the user. EXIF refers to the data used for identifying information in an image i.e. date and time at which picture was taken along with the geolocation linked with the image.

According to the updated policy, the company has the right to analyze user’s interaction with financial institutions and its related content. Though, Oath has clarified this norm by stating about an automated system that will strip out any identifying information.

IS THERE ANY WAY TO LIMIT THIS INVASIVE PRACTICE?

When Verizon, a telecommunication brand, acquired Yahoo in 2017 for a whopping amount, it was obvious that Verizon interest is not limited to Yahoo’s rebranding or fixing its data breaches and its history of failed acquisition but to focus on online advertising. As per the experts, changes in policy was completely expected at the time of acquisition.

Now the question arises, is it possible to limit these hostile practices and save your identity from being exposed? Well, no one cannot completely save themselves from the wrath of technology especially in this age of social media. One way is to login into your Yahoo account and make some necessary changes in Ad Interest Manager or sign in to AOL and click to bail out of interest-based advertising.

However, this method is not a perfect solution for saving your data but at least, it’s better to do something rather than nothing.


A MULTI-TOUCHSCREEN WIRELESS GAME SYSTEM: LATEST PATENT APPLICATION FROM NINTENDO

THE STORY

Inspired from a Japanese gaming leader, Nintendo has filed for a new patent application for its latest game system. The plan is to deliver a bizarre yet ecstatic video game experience for players and therefore the format of upcoming game will encompass disconnected but multiple touch screens that are wirelessly connected to form a single interface.

nintendo labo
Source: innovation-village.com

IS PATENCY SIGNIFICANT FOR THE GROWTH OF A COMPANY?

The multiple information processing devices that can communicate with each other wirelessly is the foundation of this application as mentioned by Digital Trends. Describing it in most mysterious technical language, the application enables data and input sharing between as many as four wirelessly-linked screens. The idea is unusually comparable to the Wii, who announced motion-sensing controllers in 2006.

Patents do not always represent concrete future of any company but they provide protection to the innovation and gives value to the developers. In general, copying any idea or concept diminishes the value of original notion and therefore patent is a necessary action.

However, filing for a patent doesn’t guarantee that Nintendo console will follow this multi-screen approach in future. But, it represents Nintendo as an organization striving hard for innovation.

HOW CREATIVE IS NINTENDO REALLY?

Often considered as the state-of-the-art console and game developer in the gaming industry, Nintendo has covered a long journey from a card-manufacturing company to a gaming champion. However, talking about the process of filing patent for products and application by Nintendo, it has always served disappointments.

As we know that a company can file patent for anything without ever intending to make them and Nintendo holds a bad history related to it. Recently, Nintendo came out with a misleading patent and gave wrong impression of how the Switch might eventually turn out. But judging the company based on few disappointments cannot overshadow its long history of success and its loyal players.

Shalini is a technical blogger at Systweak. She likes most things in general and likes to cover trending topics in a different light. She has a special affinity for chocolate cupcakes and shopping excursions.

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