QUOTE OF THE DAY
Millennials, and the generations that follow, are shaping technology. This generation has grown up with computing in the palm of their hands. They are more socially and globally connected through mobile Internet devices than any prior generation. And they don’t question; they just learn.
~ Brad D. Smith
GOOGLE’S ANNUAL DEVELOPER CONFERENCE TO OFFICIALLY COMMENCE ON 8TH MAY
Google is all set to start the 2018 edition of its I/O developer conference tomorrow i.e. May 8 at the Shoreline Amphitheatre in Mountain View, California.
WHAT TO EXPECT FROM THIS YEAR’S CONFERENCE?
The next generation of Android i.e. Android P is scheduled to be formally unveiled at I/O tomorrow along with upgraded version of numerous products like Chrome, Android Wear, and Google Home.
Android TV dongle: It is expected that the new version of Android TV would support a remote for easier triangulation around the platform’s network of apps along with reformation of home screen that supports Oreo-based version.
Wear OS: The upcoming version of Wear OS plans to bring a default dark theme with some special features, some battery optimizations and strong integration with Google Assistant.
Google Assistant: The latest version is supposed to work with more smart home products and possibly, will be compatible with over 5,000 products covering major brands of the US.
Chrome OS: Chrome OS plans to offer a much better web browsing experience and in-built stylus support.
HOW TO LIVESTREAM I/O 2018?
You can seize the gist of the conference or watch the live sessions directly on the event website’s homepage during the conference. Google is also offering recorded sessions later, which will be available on Google Developers YouTube channel in case, you cannot watch the event live.
TWO OF THE WORLD’S BIGGEST MUSIC BRANDS ANNOUNCES MUSIC VIDEO VENTURE
Google’s YouTube signed a new deal with Vevo that allows YouTube to directly sell clips uploaded by Vevo to advertisers.
WHAT BENEFITS DOES YOU TUBE AND VEVO ARE PLANNING TO REAP FROM THIS DEAL?
The contract is part of a licensing agreement that Vevo and YouTube signed last year but never stated officially.
Kyncl, Chief Business Officer at YouTube, stated “The availability of Vevo in Google Preferred enables UMG, Sony and Vevo to participate in YouTube’s most premium inventory sold to advertisers. It also increases the sales force deployed against music videos and maximizes revenue for artists and songwriters.
Google’s squad of 15,000 sellers will now get their hands on treasured catalogue, which should supposedly create extraordinary ad sales for the music videos. And the revenue generated from music video sales will be equally divided between Google and Vevo, regardless of who makes the sale.
IS THIS AGREEMENT A SETBACK FOR VEVO?
YouTube and Vevo have always had a weird connection. YouTube initially assisted Sony and Universal to create Vevo to solve the cost problem faced by this video site but every time someone played clips on Vevo, YouTube took the profit.
However, Vevo planned to become a standalone and treasured asset in the music industry instead of becoming dependent on Google for views and profit. And now, the sales force of Vevo has will compete against the biggest ad seller in the world. This is a setback for Vevo as various experts are debating on the fact that whether Vevo aims to become an independent asset or its main agenda has always been to assemble ad revenue and throw it back to the labels. In the meantime, numerous YouTube executives have expressed disappointment about trading with Vevo instead of involving with the labels directly.