Newsletter: Adobe Jumps Into AR World & Lip Sync Live By Facebook To Woo Teens

Newsletter: Adobe Jumps Into AR World & Lip Sync Live By Facebook To Woo Teens

QUOTE OF THE DAY:

“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will” – George Bernard Shaw

WITH PROJECT AERO, ADOBE IS NOW IN THE GAME OF AR

THE STORY

With Project Aero, a new augmented reality (AR) authoring tool and multi-platform system by Adobe. Now creating 3D and animated content would be easier for many people using Adobe applications.

PROJECT AERO

To create AR content, to link the physical and digital worlds, and to make it easier for designers and developers, Adobe recently at the Apple’s Worldwide Developers Conference (WWDC), shared a preview of Project Aero.

With this project for AR, for the first time, designers will be able to manipulate and layout designs physically available spaces, making Augmented Reality more instinctive.

Adobe by Project Aero will bring a system for both designers and developers for creating AR scenes and experiences by using Apple’s ARKit. And for this, Adobe’s cloud team has also created a more faster cloud service to bring and deliver AR experiences to users on mobile and portable devices easily.

WHAT FUTURE IS ADOBE LOOKING TOWARDS?

Adobe, in the same conference, in corporation with Apple and Pixar, also announced adding of usdz support to Adobe Creative Cloud Apps and services such as Photoshop CC and Dimension CC.

On this, Adobe’s Executive Vice President and Chief Technology Officer, Abhay Parasnis wrote in a blog,

“This is just the beginning of our journey to extend digital experiences beyond the screen and I couldn’t be more excited about what’s ahead. We’ll have much more to share at the Adobe MAX Creativity Conference later this fall.”

With Project Aero by Adobe, which is the combined power of Creative Cloud, Apple’s ARKit, and the usdz file format, Augmented Reality will now be more of a reality.


NEW WAYS TO ENJOY MUSIC ON FACEBOOK WITH LIP SYNC LIVE

THE STORY

Facebook just rolled out Lip Sync Live feature, which lets users lip sync to their forever favorite songs.

IS IT SIMILAR TO OTHER LIP SYNC APPS?

This feature is very similar to other lip sync apps like Musical.ly, which now has 60 million monthly active users last year.

Facebook could easily earn benefits from this in development feature and with a huge teen following it isn’t impossible to do so. This is because a recent study showed that Facebook’s popularity and usage was declining among 13 to 17 years old.

Regarding the feature, in Facebook’s press statement, they said,

“We’ve been partnering with music companies around the world to bring music to more experiences on Facebook. Today we’re announcing new ways for people to express themselves with music in their posts, including a new feature, Lip Sync Live.”

In an add-on to this, they said,

“With Lip Sync Live, you can express yourself with music from a variety of genres in real time. So, whether you prefer songs like “Happier” by Ed Sheeran or “God’s Plan” by Drake, Lip Sync Live lets you bring friends and family into spontaneous musical moments.”

HOW TO USE LIP SYNC LIVE?

To try Facebook’s new feature, while going live, select the Lip Sync Live option. After which user has to select a song from the list. Users can also add a description and customize their videos with masks and a background.

While broadcasting, friends will be able to see the artist and song highlighted on the video. To follow the artist on Facebook, users just have to tap on the screen.

Anuj is a content writer for Systweak and being from an engineering background, likes to get more in-depth with technology and gadgets. He likes playing video games and reading in his free time.

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