Newsletter: Google Announces Google Ads & Instagram Rolls Out New Features

Newsletter: Google Announces Google Ads & Instagram Rolls Out New Features

QUOTE OF THE DAY:

“To enjoy good health, to bring true happiness to one’s family, to bring peace to all, one must first discipline and control one’s own mind. If a man can control his mind he can find the way to Enlightenment, and all wisdom and virtue will naturally come to him.” – Buddha

GOOGLE ADWORDS IS BECOMING GOOGLE ADS

THE STORY

Google introduced Google Ads, Google Marketing Platform and Google Ad Manager in place of Google AdWords.

WILL IT BE A NEXT STEP FOR ADVERTISERS?

This step from Google will be a next step for marketing industry. This is done to help connect advertisers and publishers with consumers in more better ways. With the machine learning technology, Google Ads will provide a real-time solution for small scale businesses to help them get profits without much efforts for promoting it.

WHAT CAN GOOGLE ADS DO?

Google Ads has full range of marketing and advertising skills. It will help marketers and publishers to connect with people for finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, or be it anything else.

It will also help marketers and advertisers to know people’s interests and to show them the products that are right for their businesses, and to reach out to the right people at right time.

Google Ads will be available for Google.com, partner sites, apps and across all other properties.

WHAT ELSE GOOGLE ANNOUNCED?

Google is going to announce more new campaign types that will be revealed at Google Marketing Live on July 10th.

On this Google’s Senior Vice President of Ads & Commerce, Mr. Sridhar Ramaswamy published a blog post saying,

“We’ll be sharing more about these changes—and many other new Ads, Analytics and Platforms solutions designed to help you grow your business—at Google Marketing Live.”

On the whole story, he said,

“Advertising on Google has evolved too—from helping marketers connect with people on Google Search, to helping them connect at every step of the consumer journey. As the opportunity to engage consumers has grown and become more complex, we are simplifying our products for advertisers and publishers of all sizes so they can more easily reach consumers anywhere, at any moment and on any channel.”


INSTAGRAMS RELEASES VIDEO CHAT, EXPLORE AND MORE FEATURES

THE STORY

Last month Instagram announced some updates that were to be released for users. Well, these updates have started to roll out and will soon be available to all the Instagram users.

ARE THESE THE SAME FEATURES THAT WERE ANNOUNCED AT F8 DEVELOPERS CONFERENCE?

Yes, these updates were rolled out after Facebook announced the whole set of Instagram features at the F8 developers conference in the last month.

WHAT FEATURES DOES THE UPDATE INCLUDE?

Well, this update has several features that includes, Video Chat, topic channels in Explore, and new camera effects for stories. All these features will be available for both Android and iOS devices.

Video Chat –  Now, you can group video chat on Instagram. I will allow you to do real-time videos with your friends and family.

Topic Channels on Explore – By this feature, Instagram will give you more new ways to discover your likes and interests. With topic channels and personalized channels in Explore, it will be easier to navigate to the posts you like.

New Camera Effects – This Instagram update  includes new camera effects designed by leading pop singer Ariana Grande, and effects like Buzzfeed, Liza Koshy, Baby Ariel and NBA in the Instagram camera.

On this, Instagram published a blog post saying,

“This is just the beginning. We’re excited to bring new effects from more of your favorite accounts to Instagram soon.”

If you found this helpful, please let us know. You can also drop your feedback in the comment section below.

Anuj is a content writer for Systweak and being from an engineering background, likes to get more in-depth with technology and gadgets. He likes playing video games and reading in his free time.

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