QUOTE OF THE DAY:
“Technology and communicating with people online or through a phone or through social media – it’s a false sense of intimacy and connection.” ~ Carly Chaikin
MICROSOFT LAUNCHES MICROSOFT NEWS TO COMPETE WITH GOOGLE NEWS & APPLE NEWS
Microsoft launches Microsoft News app on iOS and Android.
WHAT IS MICROSOFT NEWS?
Microsoft today launched Microsoft News app for Android and iOS. The company brags about the new platform as a way to, “keep you informed in an easily accessible, compressive, and trustworthy way.”
The Microsoft News app will be on your device once you update the old MSN application on your Android and iOS. Microsoft has planned this move to compete with Apple News and Google News. Google launched Google News app a month back and now Microsoft launched its News app. This seems to be connected somewhere.
Get Microsoft News app for iOS from App Store and for Android, go to Google Play Store. If you
have Bing/MSN News app installed, then you can get Microsoft News just with an update?
WHAT ARE THE CHANGES?
Rob Bennett, Microsoft News editor in chief, described how the application has been changed along with its name. He explained that the mobile app will enable users to subscribe to their topics of interest such as technology, finance, sports and more. Users will also get customized push notifications, widget support, and dark mode. With the update on MSN news app aka now Microsoft News app, you can expect to get breaking news alerts easily.
Rob Bennett also said, “Microsoft News is the new name for our news engine that powers familiar sites like MSN.com, and our newly redesigned Microsoft News app for iOS and Android. Microsoft News also powers news on Microsoft Edge, the News app in Windows 10, Skype, Xbox, and Outlook.com.”
Microsoft sources news from more than 1,000 “premium publishers” and 3,000 brands with human editors and artificial intelligence. Microsoft uses its AI to scan more 100,000 bits of content daily and works on to determine its topic, freshness, and popularity. 800 editors around the world handpicking the News and stories every day, to present them on the mobile app or on MSN.com.
FACEBOOK TESTS PAID SUBSCRIPTIONS FOR PRIVATE GROUPS
Facebook announces a pilot program which will let group admin charge the members for exclusive content.
WHAT IS IT ALL ABOUT?
This is another attempt to monetize its quite popular Groups feature. These private groups have thousands of users who interact in a private and virtual club to discuss their interests. Facebook is testing a program that enables group administrators to charge their member for special content. The company disclosed the program in which a small number of groups in the parenting and homemaking job have participated such as Grown and Flown Parents, Declutter My Home & Cooking On A Budget: Recipes & Meal Planning.
In addition to this, Facebook also mentioned that free groups will exist but from now on, administrators will have the rights to make premium sub-groups to differentiate. According to sources, during the trial, group administrator could charge up to $29.99/per month. As of now, the social media giant isn’t taking any share of the subscription fees charged.
One of the group, Declutter My Home which is part of the pilot program will charge $14.99 for trainings, live Q&As, exclusive content, and group challenges. On the other hand, Grown and Flown Parents has kept $29.99 as a subscription fee to emphasize on college admissions and affordability along with access to college counselors for further help. Cooking On A Budget: Recipes & Meal Planning has planned to charge its members $9.99 for weekly meal plans and shopping lists.
HOW WILL IT BE USEFUL?
Money itself is the biggest motivation. This is a smart and good initiative by Facebook as this would encourage administrators of the groups to invest more time and energy to prepare quality content.
Alex Deve, product director of Groups said, “We hear from group admins that they’re looking for ways to help them earn money to deepen engagement with their members and continue to support their communities.”
Deve also said, “The built-in billing tools, will save administrator’s time so they can focus on offering members-only content.”
Joining a group on Facebook would be similar to joining an exclusive club in the real world.