Newsletter: PS5 To Have Sony’s AMD Hardware & Google Revamps Advertising Tools

Newsletter: PS5 To Have Sony’s AMD Hardware & Google Revamps Advertising Tools

QUOTE OF THE DAY:

“Technology like art is a soaring exercise of the human imagination.” ~ Daniel Bell

PLAYSTATION 5 WITH DEDICATED AMD HARDWARE?

THE STORY

PlayStation 5 might come with Sony’s own AMD hardware.

WHAT COULD WE EXPECT?

With PS5, Sony’s is trying something new. Rumor has it, the PS latest sequel could come with AMD hardware. A few other speculations suggest that PS5 may come with AMD’s Navi and Zen architectures. The former component is specially designed for Sony’s consoles. PlayStation has always maintained the appeal among the user group. With AMD, a hardware manufacturing company, which is an expert in fabricating integrated and discrete GPUs will increase the appeal further.

The project seems to be an important and big change as AMD is devoting a large share of its resources towards Navi development. This is not the first time these rumors were spread and the speculations have once again made the news. Well, there can’t be smoke without fire.

The predecessor has x86-64 AMD Jaguar 8-core CPU and AMD Radeon-based graphics engine GPU. So, an upgraded is what’s expected.

WHEN COULD WE EXPECT IT TO COME?

It is speculated that Sony is planning to release the PlayStation 5 in 2020. However, there’s no official confirmation about the release date yet.

WHAT TRIGGERED THE CHANGES?

Change is always triggered to introduced feature or expose a product to its extremities. Adding AMD chip to the hardware of PS 5 will bring VR into play. The addition will make developing VR content for the platform easier. As, this is a long shot and no other variant has the same architecture, this is going to be thrilling as well as perilous.

Better hardware always helps developers as they get better environment.  As the competitor in the market, Microsoft has geared up with AMD’s hardware for its Xbox One consoles and Sony has also done it in the past, this isn’t a surprising move. However, using something that is specially designed for Sony consoles is what gives an upper hand and makes it more exciting.

MAKEOVER FOR ADVERTISING TOOLS TO GIVE MORE CONTROL

THE STORY

Google announces updates for its advertising tools.

WHY THE CHANGES?

No matter how many days or months have passed after infamous Facebook data mishandling scandal, every data collecting company is under great suspicion. With all questions encircling on how data is used to target advertising, Google has taken a smart step and has revamped Google Advertising tools. These changes will help the users to understand why they see specific ads and how can they be the one steering the experience. These changes came after Europe privacy law got stricter. So, this could be the ripple effect of all the debacles, new rules and global backlash.

WHAT ARE THE CHANGES?

Google made a few changes to abide by the rules and help users to understand the work better. First change induced is in Ad Settings. Ad Settings was launched in 2009. With the update, users can access their Google account, navigate to Ad settings and check the list of factors which are chosen by algorithms that decide which ads are relevant for you. Users can edit: add/remove the items on the list.

Another change with the update is in “Why this ad?” tool. The tool launched in 2011. This feature helps users to learn why Google thinks that a certain ad could interest the user. Earlier, it was available on a subset of ads across Google’s services and ads networks. Now with the update, the tool will be available for all Google’s products and services virtually.

WHAT GOOGLE HAS TO SAY?

Google product manager Philippe de Lurand Pierre-Paul mentioned in a blog post that Google didn’t neglect the fact that personal data is important for relevant advertising meanwhile addressing the concern expressed by users on certain platforms about the data gathered and their privacy. He added that the company hopes that the changes made could help in relieving the stress to a level.

He further mentioned, “With these improvements, you can browse the web confidently, knowing that you have the information and control to make Google work better for you. In the new Ad Settings, if you no longer want us to tailor your ads based on one of these factors, you can choose to turn it off. Turning off a factor means you’ll no longer receive tailored ads related to it across our services, and on websites and apps that partner with us to show ads, as long as you’re signed into your Google Account. The ads you see can still be based on general factors, like the subject of what you’re looking at or the time of day, or any other factor that is still turned on.”

The update is coming today and you will see “Why this Ad?” notices on all Google’s services which display Google Ads such as ads on Google Play, YouTube, Maps and Search & Gmail. It will soon come to other websites and apps which share partnership with Google.

Srishti Sisodia is a technical content journalist at Systweak Software. Apart from being a capable engineer, her affinity for inscription draws her towards writing interesting content about contemporary technologies and progressions. She is an avid reader and a fare connoisseur. She relishes different cuisines and when it comes to baking, she takes the cake!

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