Newsletter: Apple Is First To Become Trillion Dollar Company & EA: NetFlix For Games

Newsletter: Apple Is First To Become Trillion Dollar Company & EA: NetFlix For Games

QUOTE OF THE DAY:

“Technology has become as ubiquitous as the air we breathe, so we are no longer conscious of its presence.” ~ Godfrey Reggio

APPLE IS A TRILLION DOLLAR COMPANY NOW

THE STORY

After a recent market valuation, Apple has become a company of $1 trillion.

WHAT IS THE FUSS ABOUT?

A recent revaluation made Apple the first company to cross the $1 trillion benchmarks. The stock price of the company crossed $207.05 on Thursday. Amazon, Microsoft, and Google will soon cross the benchmark.

Shares gushed to 2.5% yesterday afternoon, however, fell back and the valuation of the company is shown as $988bn. The share price closed at $207.39, indicating the company finished day’s trading worth more than $1tn. Apple’s shares went up by 23% this year.

Even with iPhone sales going weak, the Apple beats sales estimates, as the company managed to sell more expensive models during the 3rd quarter to make up the difference.

Nobody could have believed that the company could pass this benchmark as the company was on edge of bankruptcy in 1997 September. The stock of the company has escalated more than 50,000% since its initial public offering in 1980.

Apple has now joined the league of companies that have created history in market valuations in the past. The list includes Microsoft $500b,  IBM ($100b), General Motors ($10b), and US Steel ($1b).

APPLE WORTH $1 TRILLION: WHAT NEXT?

Apple is first to reach the benchmark and has joined the league to create history in market valuations. Now, what next?

One of the investment officers at Cornerstone Wealth Management in Des Peres stated that Apple’s accomplishment shows that a company provides great products which are also best, people will be aspired to and follow the trend.

The path will become rocky and people would have more expectations from the company. Will Apple be able to maintain the innovation and sales balance? Will there be new technology-induced in Apple products? There are thousands of questions embarking in a user’s mind.

Marketers expected Amazon to first cross the benchmark however Apple did it first.  According to a marketer that Amazon has monopoly powers and has the capacity to gulp everything in its way. With all the power, Amazon can rule many industries, with power and money more than governments.

Apple has to walk on the path of innovation to reach success and prosper further.


EA & OTHER GAMES PUBLISHERS WORKING ON NETFLIX LIKE PLATFORM FOR GAMES

THE STORY

Soon you will be able to get a Netflix, Amazon Prime as a platform for Games.

WHAT IS THE VISION?

There have been efforts by giants like Sony to establish a platform like Netflix but has not reached it so far. Although, popular publishers like EA, Ubisoft and others have confidence that cloud-based gaming services will be a well-established platform and soon will find a large amount of audience. Moreover, they also have the vision to make it a popular preference to play games.

With that thought, Origin Access Premier, EA’s upgraded subscription service was launched three days back. You can get the yearly subscription for $100/month & a monthly one for $15/month. With the subscription, you will get unlimited access to Origin’s games and also the new releases of EA such as Anthem, Battlefield 5 and more.

WHAT ARE THE VIEWS OF GAME PUBLISHERS?

EA CEO Andrew Wilson talked about the how streaming service which allows games to be played remotely over the internet.

Wilson said “There was a lot of conversation on Origin Access Premier, and from a gamer standpoint, the feedback was very, very positive in terms of the opportunity to access more great games at a great value with reduced friction. And we expect that will be a big plus for gamers over time, and like all subscription, businesses will take time to build. But we believe in the long-term potential of that, as we’ve seen to be true with linear-based media like TV, movies, and music.”

“We’re starting with subscription and we’re leading from there and investing in streaming over the long-term,” said Wilson. “My sense is that as we’re able to engage players for longer with greater value at lower friction, we’ll see a continued uptake in participation in services like this.”

Ubisoft CEO Yves Guillemot stated, “With time, I think streaming will become more accessible to many players and make it not necessary to have big hardware at home.”

He also said that streaming services will provide a platform for all games despite the platform of the devices. Soon as there is a rapid change in technology, and with the platform like Origin, Uplay popularity, streaming will come to PC too. However, “there are quite a few people that are working on streaming, like Nvidia,” he added.

Not only Guillemot, other game publishers have similar views. The COO Coddy Johnson of Activision Blizzard mentioned that cloud-based and streaming will bring a positive change in the gaming industry in the longer run, it will provide benefit to companies as well.

WHAT ARE THEY EXPECTING & WHAT COULD BE ISSUES?

With all the games available on a single platform, it will increase the accessibility and games available can be played small as well as big screens despite the platform. The service will make things easily accessible, reduce friction, enable deeper and ongoing engagement as there would be a lot of content available. However, there are issues to be addressed to make the platform successful. One of them is latency requirements, the lag of even milliseconds can distort the gaming experience. Therefore, there is a lot of work to be done in order to make this platform a success.

The world is ready for game streaming services and Steam is the burning example of the same. However, the issues like ownership and latency. Gaming Streaming subscription is not new for the industry, but there has no service which stayed and flourishes and sustained. To survive, they need better technology and infrastructure.

Srishti Sisodia is a technical content journalist at Systweak Software. Apart from being a capable engineer, her affinity for inscription draws her towards writing interesting content about contemporary technologies and progressions. She is an avid reader and a fare connoisseur. She relishes different cuisines and when it comes to baking, she takes the cake!

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