Newsletter: Apple Removes Onava & Netflix Test iTunes Bypass

Newsletter: Apple Removes Onava & Netflix Test iTunes Bypass

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QUOTE OF THE DAY:

“Science and technology are a propellant for building a thriving country, and the happiness of the people and the future of the country hinge on their development.” ~ Kim Jong-un

APPLE REMOVES FACEBOOK’S ONAVA FROM APP STORE TO STOP GATHERING DATA

THE STORY

Facebook’ Onava is being removed from the App Store for violating App Store policies.

WHAT HAPPENED?

It looks like Facebook is again in trouble due to data scandals. This time, one of the Facebook’s app Onava has been removed from the Apple’s App Store as it collects information about the apps installed on a user’s device for advertising or analytics.

Apple has also mentioned that an app should inform what is the purpose of collecting data and how the data will be used.

Onavo collects a lot of data and sends it to Facebook which helps the social media giant an insight of mobile trends as it used to notice which apps are used more and which are performing feeble.

The data proves to be useful from a product point of view as it gives Facebook an upper hand in competition. Moreover, it helps in an acquisition of a certain enterprise if the company is interested. This disguising behavior of the app raised eyebrows. According to the app description, Onavo supposed to “protect your personal information” and looks like a genuine VPN.

There was no option to allow or opt for the user whether they want to share their information with Facebook. If you have read the app description thoroughly, it mentioned “Onavo collects your mobile data traffic… Because we’re part of Facebook, we also use this info to improve Facebook products and services, gain insights into the products and services people value, and build better experiences.”

Apple is being serious and working on eliminating all the apps which collect other apps data. Facebook’s app violated the App Store policies and faced its fate. As Apple has band the app from App Store so now its only source of collecting information would be Android OS devices with Onavo installed.

WHAT APPLE HAS TO SAY?

Apple representative gave an explanation of pulling the app, “We work hard to protect user privacy and data security throughout the Apple ecosystem. Onavo, which Facebook bought back in 2013, does two things. As far as regular consumers are concerned, Onavo comports itself like a VPN, offering to “keep you and your data safe” and “blocking potentially harmful websites and securing your personal information.”

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NETFLIX TESTING BYPASSING ITUNES PAYMENT METHOD IN 33 MARKETS

THE STORY

Netflix is testing to bypass iTunes payment method in 33 countries.

WHAT IS THE PURPOSE BEHIND THIS?

Netflix is among the highest revenue making apps on the App Store. The next step planned by Netflix is to get a bigger margin on its Apple device users. According to sources, Netflix is “testing the iTunes payment method” in 33 countries. To be clear, Netflix is working on way to bypass iTunes. This is not the first streaming service which is using this method to increase the revenue. Spotify uses the same method.

Lately, Netflix has been working on getting direct billing and maintaining customer relationships with users. Earlier, in May 2018, Netflix stopped taking help of Google Pay to pay for its service.

Netflix quoted, “If you are currently billed by Google Play, you can continue to use Google Play billing until your account is canceled. Now it is testing the same for iOS.

This means Netflix doesn’t have to give cut to Apple on its subscriptions meaning more revenue. As of now, Apple takes a 30% cut on the first year of subscription, reducing the cut to 15% in the succeeding years.

This test of payments will come together with other tests and changes coming to the Netflix app. The changes include the introduction of video promos between episodes and removing user reviews section on videos.

WHICH COUNTRIES ARE INVOLVED IN THE TEST?

The complete list of countries wherein the billing test is running are:, Australia, Austria, Argentina, Brazil, Belgium,Croatia, Colombia Canada, Czech Republic, Denmark, Ecuador,, France, Germany, Mexico, Poland, Finland Great Britain, India,Hungary, Italy, Japan, Korea, Indonesia, Malaysia, Philippines, Slovakia, Spain, Norway, Peru,Taiwan, South Africa, Sweden, and Thailand.

WHEN WILL IT BE EXECUTED?

The Netflix iOS test was first noticed by NDTV in India. It is also confirmed that the test has been running since June. The changes will be implemented first in ten countries and will expand to thirty-three countries by September end.

It is estimated that till 30th September, users of Latin America, Europe, and Asia will pay for Netflix by getting redirected to Netflix mobile web version instead of iTunes.

WHAT COULD BE THE DIFFERENCE?

“During this time, customers in these countries may experience any of the following when launching the Netflix app on an iOS (mobile or tablet) device:

1. Ability to sign up in-app with only iTunes Mode of Payment.

2. Ability to log into Netflix but not sign up (sign up only via a mobile browser),”

he wrote. “We are constantly innovating and testing new signup approaches on different platforms to better understand what our members like. Based on what we learn, we work to improve the Netflix experience for members everywhere.”

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