Marketing is indeed an essential part of numerous businesses nowadays that include tasks like sending e-mails to clients, running campaigns, indulge in social media marketing, and much more that are also the components of Customer Relationship Management (CRM).
Now, these tasks are almost repetitive every day so one needs to streamline workflow and find out the best possible outcomes. And marketing automation software plays an active role in this segment.
What Is An Ideal Marketing Automation Software?
Before you go through the list of marketing software, few essentials are to be kept in mind:
- It shall be able to automate email, social media, SMS, digital ads or any 2 of them.
- It shall act as a central database for marketing as well as interactions.
- A marketing automation tool must display the lifecycle of a campaign along with its connections, revenue, reaches, etc.
- They must be able to contact the targets across multiple channels.
Let’s now begin with the best marketing automation software for the year and ease out the workload of all those who have been working hard for a productive result for name, fame, and revenues.
Top 5 Marketing Automation Software
A smart and creative marketing automation tool, Sendinblue, is quite engaging with its audience by sending a perfect message at the right time. It also takes care of marketing through email, SMS, and chats by adding a personalized touch to the customer’s attention so that he does not lose out in between.
- It automatically launches Facebook ads to retarget the audience based on the contact list.
- Improves the campaigns by showing analysis reports and real-time performances.
- Regardless of your technical setup, you can integrate Sendinblue features into any tool or product.
Price: Free signup; Prices begin from $25/month.
2. Hubspot Marketing Automation
If you are into marketing of a small or medium sized business, Hubspot is powerful marketing software to attract, engage, and delight the customers for own initiatives. It has a mission to make the world more inbound while providing in-built tools for a landing page, social media, SEO, content management, etc.
- It helps in driving huge traffic to the landing pages where your products and services could be sold easily.
- Allows editing and modification of the content without the help of an IT professional.
- Optimizes blogs and pages according to SEO automatically.
Price: Premium Version begins from $800/month
Call it one of the best marketing automation software because of its extensive support to small businesses and entrepreneurs. Services like email, SMS, content management, CRM, billing, online payments, etc. are quite handy with Ontraport. In fact, one can build their e-commerce page using Ontraport’s e-commerce capacity.
- Automate the customer’s lifecycle by taking care from lead to post-purchase follow-up.
- Uses pre-built smart templates for running campaigns.
- Create personalized journeys by reading customer behavior.
Price: Free trial; Prices begin from $79/month.
This automation software has gained its prominence due to multiple solutions to the users including sales conversion rate, improved email open rate, easy email acquisition, optimizing as expenses, etc. Automation features like A/B testing, drip campaigns, ROI tracking, sales intelligence are available within Socital.
- Cart abandonment rate decreases by 10-20% at least.
- Ideal for e-commerce stores like fashion, beauty, electronics, furniture, etc.
Price: Available for free demo and trial; Prices begin from $149/month
Bring your platform right customers and engage in the journey of search marketing, landing pages, forms, social media, and behavior tracking. It will help you in identifying the best prospects and customers by triggering sales calls at the right time. Marketo also has a web-based email marketing platform to engage customers in a personalized manner.
- This marketing automation software optimizes your marketing programs efficiently by determining channels for revenue generation.
- Successful lead conversions by more than 20%.
- Applies predictive content marketing by automatically producing the right content at the right time.
Price: Available for free demo; Prices begin from $895/month.
Now that you have checked the list for best marketing automation tools and all the qualities that are required within them, you just need to read special features of each and select the right one.
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