Newsletter: Instagram Adds New Shopping Features & Playstation Will Be No Show For E3 2018

Newsletter: Instagram Adds New Shopping Features & Playstation Will Be No Show For E3 2018

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Newsletter

QUOTE OF THE DAY:

“Technological society has succeeded in multiplying the opportunities for pleasure, but it has great difficulty in generating joy.” ~ Pope Paul VI

INSTAGRAM MAKES SHOPPING EASIER BY ADDING NEW SHOPPING FEATURES

THE STORY

Instagram has announced three new features promoting shopping on the app.

WHAT IS THE UPDATE?

Instagram really want users to buy things in its apps. As the social media giant has announced three new features which will make buying and selling products on the platform. A new collections feature is added which enables you to save links to products that you would like to buy in an exclusion “shopping” section.

Another one is Shoppable product tags for video posts. This feature enables companies to link out to specific products shown in their videos.

The third one is a revamped “shop” section for business profiles which makes simpler to buy specific things.

These changes will be updated to the app in the holiday season where everyone shops like crazy. Also, when e-commerce is growing and becoming strategically important.

WHAT IS THE REASON?

Though Instagram has not said it out loud, Instagram has a keen interest in Shopping and sees a huge opportunity, hence the update. There are 25 million businesses who have Instagram profiles as well. Furthermore, it has become a popular platform for small-scale businesses as it is a medium for a consumer to communicate with the brand.

However, up till now, the company has not taken advantage of shopping done on its app. Instagram allows companies to use shopping tools for free, but they have to pay for shoppable ads.

Before monetizing these actions, Instagram needs to have people selling and buying stuff more frequently on the app. The app already added shoppable tags to Stories and also included exclusive shopping channels in September. The social media giant is speculated to be developing a shopping app.
Well, Instagram is not only one, but Snapchat is also progressively working towards shopping angle including shoppable ads in Stories along with a partnership with Amazon. All in all, Instagram wants the app to be recognized as a shopping platform.


NO SHOW FOR SONY INTERACTIVE ENTERTAINMENT IN E3 2019

THE STORY

Sony will not be a presenting an annual press conference and also will not be a part of E3 next year.

WHAT IS THE REASON?

Sony Interactive Entertainment will neither be hosting its annual press conference nor will be a part of E3 2019. Sony passed the news while making Entertainment Software Association’s announcement 2019.

This will be the first time in 24-years when Sony will not be hosting and to its worst not participating at all in E3. This is the second event that has been cancelled recently.

In September, the chairman of Sony Interactive Entertainment Worldwide Studios, Shawn Layden stated that the company wouldn’t be hosting this year’s PlayStation Experience as they don’t have many games to show.

“Now that we have ‘Spiderman’ out the door, we’re looking down in 2019 to games like ‘Dreams’ and ‘Days Gone’ but we wouldn’t have enough to bring people altogether in some location in North America to have that event,” Layden said. “We don’t want to set expectations really high and then not deliver on it.”

PlayStation Experience was initiated four years ago on the occasion of PlayStation’s 20th anniversary, as a medium to bring fans together for a buyer event. Then there were news updates and other things which got added to the event. Layden said, “we have a lot of progress that we’re making in our games” however, there is not much to showcase for the upcoming games as of now.

This could be the reason for the disappearance from E3 2019 event as well. Well, the reason can be anything, but it surely shows that PlayStation 4 doesn’t have the potential to showcase upcoming titles.

Also, this announcement came just when Sony CEO Kenichiro Yoshida confirmed that successor to PlayStation 4 is coming.

Yoshida stated, “At this point, what I can say is it’s necessary to have a [sic] next-generation hardware.” However, Yoshida didn’t confirm if the upcoming PlayStation console will be known as “PlayStation 5.”

It was always a tradition to announce consoles on E3, but the release of PlayStation 4 was announced in an event in New York City.

In general, game consoles are facing a tough competition both from PC games market and growing fetish of mobile games.

With Microsoft’s recent announcement of game streaming tech “Project xCloud,” it seems that the option of game streaming is coming to reality.

Ubisoft’s Yves Guillemot made a prediction in June that streaming will be “more accessible” to players, which will reduce the need for expensive hardware. “There will be one more console generation and then after that, we will be streaming, all of us,” Guillemot said.

WHAT SONY HAS TO SAY?

“As the industry evolves, Sony Interactive Entertainment continues to look for inventive opportunities to engage the community,” according to the statement. “PlayStation fans mean the world to us and we always want to innovate, think differently and experiment with new ways to delight gamers. As a result, we have decided not to participate in E3 in 2019. We are exploring new and familiar ways to engage our community in 2019 and can’t wait to share our plans with you.”

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