QUOTE OF THE DAY:
“The history of the music industry is inevitably also the story of the development of technology. From the player piano to the vinyl disc, from reel-to-reel tape to the cassette, from the CD to the digital download, these formats and devices changed not only the way music was consumed, but the very way artists created it.” ~ Edgar Bronfman, Jr.
APPLE MUSIC FOR ARTISTS WITH DEEP ANALYTICS DIVE
Apple releases Apple Music for Artists.
WHAT IS APPLE MUSIC FOR ARTISTS?
Apple Music for Artists is an analytics dashboard designed to provide data which will help the artist know what their fans have been listening and what are they buying. The tool is in initial testing phase. That’s why it has only involved a few thousand artists to test the tool and see what improvements and adjustments could be done before the final launch this Spring.
On dashboard home page, it will display a current number of spins, plays, song and album purchases. It will also provide an option for users to categorize the albums, songs, according to the time, from past 24 hours to 2015 launch of Apple Music.
Moreover, the homepage also showcases other breakthroughs, such as an artist reaches an important number of plays when a song features in Apple Playlist. Later, Apple might add financial data to it.
WHY IS APPLE A LATE BLOOMER?
It has been two years since Spotify, YouTube, Pandora has their own artist dashboards. Apple Music for Artist has been decided to come out this Spring. Well, don’t you think, it is kinda late. Better late than never! Apple will fight tooth and nail and will give competition to other music apps. With the depth of information, level of transparency and clean interface, Apple Music for Artist will try to shake the foundation of others.
Apple Music for Artist will come with a global map which will enable artists and bands to check what is happening to its music in over 115 countries with just a click. They can check how their music is doing in a particular city. They can also go into gory details such as how many females of a certain age group are listening to a certain song.
This will help the artists and bands to plan their tours according to the popularity of the songs and albums. They can also perform on certain songs which are on the hype for the city.
Moreover, the artist can check their popularity on the basis of the Apple-curated playlists with the info of how many plays they have got.
WHAT DO THE ARTISTS THINK ABOUT THE NEW ADDITION TO APPLE MUSIC?
With the launch of beta version of Apple Music for Artists, many of the artists came forward to show their enthusiasm.
One of the artists, Canadian R&B singer Daniel Caesar said “As a truly independent artist with a small team, music analytics is something we can’t do without. We don’t have the luxury of deep major label market research to rely on to help us make important decisions like where to perform and how to advertise the things that we make. “Apple’s analytics tool helps to level the playing field for artists like myself.”
Likewise, John Silva, Foo Fighters and Beck manager said, “This wealth of data will improve our efficiency in serving our artists and their fans, both on the market-by-market level of previous eras and the new global context opened up by Apple dashboard.”
MORE PEOPLE ARE EXPECTED TO SUBSCRIBE NETFLIX
Netflix announced that it has got 8.3 million streaming subscribers.
WHAT WAS THE RESULT OF PEOPLE’S INCLINATION TO NETFLIX?
With so many streaming services in the market and all-time raising prices of Netflix subscription has made us believe that it is a saturation point for the service. However, with the latest announcement of getting 8.3 million new streaming subscribers which include 2 million subscribers approx in the US, it has astonished the world, hasn’t it?
As the result of it, the company shares have gone up to 9% in after-hours trading. Before the announcement, its share closed on 3.2% this Monday with the value of $227.58 per share.
For the fourth quarter, Netflix added 6.36 million overseas and 1.98 US subscribers. The company executives said in their quarterly letter to shareholders, “We had a beautiful Q4, completing a great year as internet TV expands globally.”
In the end of 2017, Netflix had 117.6 million streaming users around the world. The revenue collection for Q4 went to $3.29 billion and it also earned 41% per share.
WHAT IS THE REASON FOR INCLINATION?
Despite Netflix, raising the prices every year, how come people are blinding following arbitrary streaming service. Last fall, the company increased the prices of a standard two-stream plan from $9.99 to $10.99 per month.
Still, the global revenue was reportedly increased up to 35% in the fourth quarter. With the Netflix originals, Bright, an action flick starring Will Smith, it got 11 million US views in first three days of its release. Netflix might have a plan to make a sequel to the movie.
The list continues, as there are a lot of other originals like “Stranger Things,” “The Crown,” and “Black Mirror” and launched new series including “Godless,” “Marvel’s The Punisher” and David Fincher’s “Mindhunter.” whose returning seasons launched in the fourth quarter.
This proves that people are tired of the repetitive content and storyline and want some fresh content, Netflix is providing it and getting benefit out of it.
WHAT NETFLIX HAS TO SAY?
Netflix is planning to conquer more than this. It has a big plan to spend its services to more than 50% in 2018. “because our testing results indicate this is wise,” the company told shareholders. “We want great content, and we want the budget to make the hits we have really big, to drive our membership growth.”
For the first quarter of 2018, the company has predicted 6.35 million new streaming subscribers. Bifurcating the number of 1.45 million domestically and 4.9 million internationally. Last year, it was 5 million.
The company hopes to increase the subscription prices to produce original content.The company said, “Given our track record of content investments helping to increase growth, we are excited about the growth in future years from the increased investments we are making in original content this year.”