QUOTE OF THE DAY
“It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.” ~ Patricia Fripp
APPLE REVAMPING MACS TO REGAIN SALES
Apple plans to release low-cost MacBook Air and upgrade Mac mini for professionals.
WHAT IS THE SIGNIFICANCE OF LOWER PRICED MacBook AIR?
To increase companies limited MacBook sales, Apple is planning to release low-cost MacBook Air. The new machine will be launched this year, as MacBook Air upgrade. The lower price tag shows, release aimed at students and schools.
WILL THERE BE A DIFFERENCE OF DESIGN?
The upcoming low-cost MacBook Air will look similar in design to the current MacBook Air. The only noticeable difference is slimmer bezels around the display and it will be sized around 13 inches, with a higher resolution Retina display feature.
HOW WILL THE COMPANY DIFFERENTIATE BETWEEN MacBook AIR MODELS?
Features like higher price tag, slimmer body, and Retina display set both apart.
HOW DOES THIS FIT IN APPLE’S UPCOMING NEW PRODUCT LINEUP?
Apple this fall is planning to release, new blitz of products that will hit different markets by the end of the year. This includes three new iPhones, Apple Watches with larger screens, along with two new iPad Pro models. And as Apple has seen fewer Mac sales, this new strategy will help to target consumers at large. The new MacBook Air will be focusing towards consumers looking for a low-cost Apple computer.
WHEN IS APPLE PLANNING TO INTRODUCE THE NEW MAC?
Rumors are that Apple is planning to introduce new Mac in October, following September event that will see launch of new iPhones and new Apple Watch models.
WHY IS APPLE UPDATING MAC MINI?
Apple has not upgraded Mac mini (a Mac desktop that doesn’t include a keyboard, screen or mouse in the box) in about four years then why now?
This year things are different, after receiving complaints from its loyal users Apple has decided to upgrade Mac mini and release high-end version, that will be focused on professional users and will offer new storage processor options.
WHAT OTHER THINGS IS APPLE PLANNING TO RELEASE THIS YEAR?
Apple is all ready to launch a new version of Mac operating system macOS Mojave. This version will comprise added features like file sorting, ability to run iPad apps. Besides a new version of Mac Pro may also be out this year.
NVIDIA ANNOUNCES GEFORCE RTX 2080 & RTX 2080 TI
Nvidia announces a new generation of graphic cards.
WHAT CARDS ARE INCLUDED IN THE NEW 20 SERIES?
GeForce RTX 2070, RTX 2080 and RTX 2080 Ti are three new high-end graphics cards announced today during a pre-Gamescom 2018 livestream. These 20 series cards will succeed Nvidia’s current GeForce GTX 1070, GtX 1080 and GTX 1080 Ti.
WHAT IS DIFFERENT IN THESE CARDS?
These new cards have ray tracing (a long-awaited rendering technique that results in real-time light reflections and cinematic effects that make games resemble movies.)
Price and specifications of each card:
- GeForce RTX 2080 Ti Founders Edition: $1,199
- GeForce RTX 2080 Ti Reference: $999
- GeForce RTX 2080 Founders Edition: $799
- GeForce RTX 2080 Reference: $699
- GeForce RTX 2070 Founders Edition: $599
- GeForce RTX 2070 Reference: $499
Features of all three new RTX cards:
- Built in support for real time ray tracing (RTX).
- Rendering and lighting technique for photorealistic graphics.
- Programmable shaders.
- Artificial Intelligence.
WHEN WILL THESE BE SHIPPED?
At present we only have the paper launch date. However, RTX 2080 Ti and RTX 2080 graphics cards are expected to be shipped on or around September 20th. But there is no estimated release date for the RTX 2070.