QUOTE OF THE DAY
“Information technology and business are becoming inextricably interwoven. I don’t think anyone can talk meaningfully about one without the talking about the other” ~ Bill Gates
CEO MARK ZUCKERBERG IS TESTIFYING WITH ADS FOR ITS DATA PRIVACY SCANDAL
Facebook apologizes for intruding personal information by publishing a full page of ads in British and U.S newspaper.
WHY APOLOGY THROUGH ADS?
Facebook has been accused of mishandling the personal data of millions of its users by politicians and lawmakers. They demanded an explanation how it happened in the first place. The accusation cost a lot to Facebook, as the company’s share dropped to 14% within the week. Facebook erode with its net worth by $ 75%, wherein CEO Mark Zuckerberg erode with over $10 billion.
After a long silence, CEO Mark Zuckerberg finally broke his silence. He recently published a page full of apologies in British and U.S newspapers for mishandling the personal and private data over 50 million Facebook profiles.
Mark Zuckerberg said in the signed ad, “This was a breach of trust, and I’m sorry we didn’t do more at the time. He further said, “We have a responsibility to protect your information. If we can’t, we don’t deserve it.”
According to his published ad, the mishandling was of approx. 50 million profiles that were exploited by a Cambridge University professor via an app. And later, that was sold to Cambridge Analytica which is a violation of Facebook’s terms of service. Moreover, Cambridge Analytica was the firm that utilize the profiles to make election ad-targeting tools for the campaign to elect Donald Trump.
ANY MAJOR CHANGES FOR FACEBOOK?
After the Cambridge Analytica fiasco, Facebook’s senior leadership took a few stern steps to avoid any other scandal in future. CEO, Mark Zuckerberg declared some changes to the Facebook app. According to him, now developers won’t receive any other information apart from the user’s name, Profile and email id at the time of Sign in. Other detailed information like posts will not be available without getting permission from Facebook.
Facebook has also started eliminating the app access to an account holder’s data, for the users who aren’t using the app for last 3 months.
Upon knowing that users have allowed many apps to collect data in the background, it is wise to delete some of those apps from their account.
HOW THIS COULD IMPACT SOCIAL MEDIA?
Well, it is hard to say that Facebook users can trust the social media giant again, with their privacy and personal data. But indeed, some users will be happy that Facebook has finally confronted and accepted of what they have been doing and now looking forward to preventing such situations in the future.
DOES YOUR INFORMATION STAY WITH FACEBOOK FOREVER?
With all the accusations and data mishandling debacle, users are considered deleting their Facebook account for good.
IS FACEBOOK SPYING ON US?
Cambridge Analytica scandal has proved to be an eye opener, which in return made a lot of users deactivate their Facebook account permanently. Majority of users reported that they are not comfortable with data being logged or used, like contacts and address books. As per them, it is difficult to delete Facebook account and Facebook always offers to deactivate the account. In case, if you get on board with deactivation then it asks you to leave your personal information on the Facebook server.
Does it not make you uncomfortable that even after deleting your account on the social media platform, it still keeps your data with it?
HOW TO KNOW THIS?
Many of the users reported that while deleting the Facebook account permanently, it offers you to get a copy of your information from Facebook. This indicates that the company is collecting the vital part of the user’s private data.
Dylan McKay, is one of the Facebook users, who testified about his logs contained “the metadata of every cellular call I’ve ever made, including time and duration” in October 2016 to July 2017.
WHAT FACEBOOK HAS TO SAY?
One of the Facebook representatives shared the reason that why contacts were uploaded. He said “The most important part of apps and services that help you make connections is to make it easy to find the people you want to connect with. So, the first time you sign in on your phone to a messaging or social app, it’s a widely used practice to begin by uploading your phone contacts,”.
He also said; “Contact uploading is optional. People are expressly asked if they want to give permission to upload their contacts from their phone – it’s explained right there in the apps when you get started. People can delete previously uploaded information at any time and can find all the information available to them in their account and activity log from our Download Your Information tool.”
In other words, according to Facebook, it asks account holders’ approval to upload the information because it helps users to find friends and common interest with ease. Similarly, Messenger app for Android also takes authorization before reading text logs and contacts.
Well, Facebook mentioned that account holder can discontinue the uploading of the data at any point in time by deleting all the prior uploads. Users can toggle off the continuous uploading option from the Messenger app. Moreover, when users will delete their accounts on a permanent basis then the contacts won’t be uploaded anymore and as well as the prior uploaded content would be automatically deleted from the server.