QUOTE OF THE DAY:
“Whenever a new technology is introduced into society, there must be a counterbalancing human response – that is, high touch – or the technology is rejected… We must learn to balance the material wonders of technology with the spiritual demands of our human nature.” ~ John Naisbitt
APPLE & SAMSUNG FINALLY PUT AN END TO THE FIGHT OVER IPHONE PATENT
Apple & Samsung have been tussling over patent of copying iPhone over seven years and finally, it is over.
HOW DOES THAT HAPPEN?
Remember the news flashing all over, when Apple accused Samsung and question was: Did Samsung copy iPhone? This battle has been running for seven long years. It was all about design and utility patents such as home screen app grid, tap to zoom and more. The ultimate fight was whether Samsung copied Apple in the early smartphone ages or not. Finally, both the companies have reached a settlement. Judge Lucy Koh confirmed the settlement. The battle started in 2011 and initial verdict was in Apple’s favor with a $1 billion ruling. However, the battle took another turn and both the companies continued clashing with each other for patent infringements.
WHY DID IT TAKE SO LONG?
Neither for Apple nor for Samsung, was it ever about money. That’s why it was pretty difficult for both of the companies to come to terms. Many times, the verdict was in Apple’s favor, although the battle never ended. The recent hearing resulted in a penalty of $539 million in Apple’s favor. Samsung again filed an appeal. This has been going on for seven years until the news of settlement came out. Although, no terms of the settlement have been made public.
Apple stated in May, “We believe deeply in the value of design, and our teams work tirelessly to create innovative products that delight our customers.” For Apple, iPhone was one of its innovative products and is a smartphone revolution. For them, protecting the hard work and their innovation is important.
It seems that both the companies have given up and didn’t want the battle to end the bitter way. This is not the only battle of infringement between the companies. Another battle started in 2014 and ended in 2014 itself. So, for now, Apple and Samsung, are in happy place and in good terms, well, until next time.
SNAP PREPARING TO LAUNCH GAMING PLATFORM
Snap might come up with a new gaming platform within Snapchat app.
WHAT IS THE PLAN?
Snap is working on a new feature or another thing to allure its users. Snap is reportedly working on its own gaming hub within Snapchat app. According to the reports, the platform will launch this year. Snap is already working on collaborating with game publishers to be a part. Snap is done with the copycats and working to outperform them.
The news of launching this platform seems to be justifiable, as Snap has been working hard to develop specialized AR filters with its own Lens Studio software for developers. All this adds up to the purchase, web-based 3D game engine, PlayCanvas that Snap made last year. As PlayCanvas could work as a foundation for robust developer tools.
Well, nothing related to the platform such as whether it would be AR gaming or would focus on any other has been clear till. However, provided the resources the company has, our vote goes to AR gaming. Back in April Snap released Snappables, short selfie AR games. However, it will definitely not go in for messaging-based gaming now, this seems to be a mere start to benchmark social media platform.
WILL IT WORK?
Snap is working to create its own space with AR gaming and undoubtedly not doing this with the intention to be the part of the contest against the big fishes such as Google or Apple.
Snap CEO Evan Spiegel has said to have inspired by Tencent’s business model which generated its 40% revenue from in-game purchases in WeChat app.
Given all the speculations and propositions, if the gaming platform comes to be inclined towards augmented reality, it is a long way to go as developers have to figure it out what would engage users.